A Matt Smith-Wood interior, terracotta fluted headboard
Dexter Jameson for Matt Smith-WoodSite . Configurator . Build

Matt
Smith-Wood

Interiors designed for intention. Clean lines, honest materials, no ornamentation.

Live at mattsmithwood.com01 / 12
Light, shadow, structure, with his own signature
The siteCH 01 . His own system

BBC One Interior Design Masters finalist . Cheltenham

Light, shadow, structure.

Archivo and Montserrat, ember and oxblood on warm paper. His signature is his own hand, vectorised from a scan, never redrawn.

mattsmithwood.com/#about02 / 12
The arch section
From a pen to a room
Four ways we work
Interior Design Masters
A range page with its swatches
Tell me about the room
The siteCH 01 . Five pages

Every section is a different room to be in.

Cream editorial, dark moodlight, arch crops, swatch rows, a tabbed service table. One type system holding all of it.

Home, Work, Kitchens, Services, Contact03 / 12
Walk through it
What sets this collection apart
What the hour includes
The systemCH 02 . Ground changes with the job

The ground goes dark when the photography has to carry it.

Warm paper for reading, near-black for looking. The page tells you which one it is before you have read a word.

Photography, styling and interiors: Matt Smith-Wood04 / 12
A dark fluted walnut wall with one warm light strip
The Matt Smith-Wood homepage
The siteCH 02 . Scroll

Every room scrubs to scroll position.

You move through a space at reading speed rather than clicking through a gallery.

Twenty thousand pixels of homepage05 / 12
Brass tap and fluted tile, on location
A bedroom in Lisbon
Brass sink, photographed on location
The workCH 03 . Photographed on location

The site only had to get out of the way of this.

Every photograph on it is his own, shot on location. None of it is a supplier render.

Lisbon, Cheltenham, and nine kitchen ranges06 / 12
The kitchensCH 04 . A separate problem

Nine ranges, and one thing in the way of all of them

You cannot picture your own kitchen changed.

Interior design is sold on trust and taste, but the decision happens inside the customer's head. A brochure asks them to imagine it. Most people cannot, so they stall.

Everything from here is the kitchen problem07 / 12
A concrete plinth in a dark fluted room
The photograph the customer sends
The turnCH 04 . One input

So I asked for a photograph.

Not a mood board, not a room planner. No measurements, no showroom visit. The thing most people already have in their camera roll.

The decision the whole build turns on08 / 12
The customer's real kitchen, as sentAs sent
The same room in KyotoKyoto
The same room in BarcelonaBarcelona
The same room in StockholmStockholm
The proofCH 05 . One room, three ranges

Same window. Same brass tap. Same picture on the sill.

Only the cabinetry changes. No stock library can produce that image, which is exactly why it is the proof.

A real room, photographed by its owner09 / 12
The fluted walnut ledge
The configuratorCH 05 . Running

It runs on the phone that took the photo.

Forty-four seconds from an upload to a room he could actually build, with the range and an indicative cost attached.

Playingmsw-deck.html plays this10 / 12
The kitchens collection page

Nine ranges, each with its own page and its own swatches

What I didCH 06

I built the site and the configurator. The interiors are his.

5Pages
9Range pages
1Photograph in, three rooms out

Photography, styling and every interior decision are his. I wrote no design brief and drew no letterform.

Photography, styling and interiors: Matt Smith-Wood11 / 12
Brass tap and fluted tile
The askCH 06 . Live

See it in your own kitchen.

The enquiry that arrives has a picture attached and a range already chosen.

Enquiry numbers sit with Matt. I have not been given one, so there is not one here.

mattsmithwood.com12 / 12
01 / 12 A3 landscape · 420 × 297mm