Dexter Jameson

Design and Marketing Campaign Manager

Group-wide role spanning campaign delivery, brand strategy and design advisory, reporting to the Head of Brand and Marketing, working across Digital, Data, Social, Impact and Internal Comms.

• Facilitated the team's first cross-functional user journey workshop on the charity support experience, and synthesised it into the reference plan the work now runs from
• Building a design community across the group through workshops and co-creation sessions
• Roadmapping strategy implementation across the full marketing spectrum, with AI integration as a central thread

Graphic and Multimedia Designer

End-to-end service design across digital touchpoints: service blueprints, user journey maps and a full website redesign.

• SEO and a test-and-learn content strategy grew YouTube from 928 views in 2023 to 30,000+ in 2025, with a video past 5,000 views and a short at 100,000 in a month
• Produced the Beyond Funding podcast end to end, recording, editing, promotion and short-form clips, and filmed the Beneficiary Story series
• Led the Umbraco CMS implementation and ongoing development, integrating GDS design principles throughout
• 96% of users now rate the site as very easy or easy to navigate
• Framed design as a cost-saver, tying every blueprint and dashboard to measurable efficiency gains

Service Designer (part-time)

Brand positioning and storytelling for a fintech startup, making a complex blockchain-based investment platform accessible to investors in Latin America.

• Pitch content secured £5,000 Imperial College funding and 1st place in the MBA entrepreneurship competition

Marketer

• Delivered campaigns and visual assets across digital and distributor networks
• Built materials aligned to audience insight, driving sales and reducing customer queries

MA Service Design

Industry-led briefs in multidisciplinary teams, applying prototyping and service design methods to align user needs with commercial goals. The final project became RefiRegen; the Grand Challenge brief on coastal community resilience became Legible Memory.

BSc Marketing & Design

Interdisciplinary course combining business insight with design thinking: market research, brand strategy, UX and visual storytelling. The Visualisation module produced 241 Health and Eden Project North.