About
Curiosity, connected to craft.
I'm a multi-disciplinary designer for complex organisations. I think in terms of systems: seeing the pattern, iterating quickly, connecting people who don't usually talk to each other, and loving the build itself.
Profile
The short versionService design and UX applied end to end to AI-native products: research, journey mapping and service blueprints, brand and art direction, prompt and pipeline design, workshop facilitation, content and video production, and the build itself.
Skills
What I actually doExperience
Where I've done itDesign and Marketing Campaign Manager
Group-wide role spanning campaign delivery, brand strategy and design advisory. Reporting to the Head of Brand and Marketing, working across Digital, Data, Social, Impact and Internal Comms. Read the case study.
- Building a design community across the group through workshops and co-creation sessions
- Facilitated a cross-functional user journey workshop on the charity support experience, a first for the team, and synthesised it into the reference plan the work now runs from
- Roadmapping strategy implementation across the full marketing spectrum, with AI integration as a central thread
Graphic and Multimedia Designer
End-to-end service design across digital touchpoints, service blueprints, user journey maps and a full website redesign. Read the case study.
- SEO and a test-and-learn content strategy grew YouTube from 928 views in 2023 to 30,000+ in 2025, the channel has kept compounding since, with a video past 5,000 views and a short at 100,000 in a month
- Produced the Beyond Funding podcast end to end, recording, editing, promotion and short-form clips, and made the video that filled the channel, including a Beneficiary Story series filmed on site
- Led the Umbraco CMS implementation and ongoing development, integrating GDS design principles throughout
- 96% of users now rate the site as very easy or easy to navigate
- Framed design as a cost-saver, tying every blueprint and dashboard to efficiency gains and measurable outcomes
Service Designer (part-time)
Shaped the brand positioning and storytelling for a fintech startup, making a complex blockchain-based investment platform accessible to investors in Latin America. Read the case study.
- Pitch content secured £5,000 Imperial College funding and 1st place in the MBA entrepreneurship competition
Marketer
Ran marketing for a startup renewable energy technology company. Read the case study.
- Delivered campaigns and visual assets across digital and distributor networks
- Built materials aligned to audience insight, driving sales and reducing customer queries
Education
Where it startedMA Service Design
- Industry-led briefs in multidisciplinary teams, applying prototyping and service design methods
- Developed research strategies, mapped user journeys, and designed strategic, user-centred service offerings
- Focused on aligning user needs with commercial goals through storytelling, systems thinking and visual communication
- The final project became RefiRegen, and the Grand Challenge brief on coastal community resilience became Legible Memory, which I finally built in 2026
BSc Marketing & Design
- Interdisciplinary course combining business insight with design thinking
- Market research, brand strategy, UX and visual storytelling
- Modules included Design Management, Consumer Behaviour, Advertising, Design Consultancy and Visualisation, the last of which produced 241 Health and Eden Project North
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Selected work
The evidence, filterable
Van Brain
An AI agent for UK tradespeople: a voice note becomes a priced, customer-ready quote in WhatsApp. Concept, brand, product and architecture, built end to end.
Case study →
Cotswold Sauna
A customer photographs their garden and the pipeline designs a sauna into it, preserving what is already there. Constrained generation with a human gate. Live for a real design-and-build firm.
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Say It
A trip-scoped phrase trainer built on voice agents: it runs a spoken drill, listens, and corrects in real time. Live.
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Benefact Group
Design thinking for a team that had never had it, then AI to make the room survive contact with a document. My current role, written up.
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BrandFlow Studio
A node canvas for branded image and video generation, built to make on-brand creative repeatable rather than lucky.
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DEYA
From a flat product tile to an art-directed brand world: AI product photography, video hover-cards and a concept identity, all from one repeatable pipeline.
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The Singularity Times
A strategy sim about the race to AGI, played as the front page of a newspaper. One HTML file, 22 endings, balanced by hundreds of automated bot games.
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Benefact Trust
Service blueprinting inside a grant-making charity, then producing the podcast and video that filled the gap it exposed: an on-site eligibility check, two platform replacements and 32× channel growth.
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Scran Doh
A fire-cooking supper club built end to end: identity, documentary imagery, a content system that makes on-brand social, and the website.
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KeyRing
A social-care service redesign, argued on the cost case as much as the user need.
Case study →10 projects
This is the shortlist. See all twenty →
Dream job
The role I'm building towardAI-Native Design Lead
Key responsibilities
- Own the design of AI-native products end to end, from the loop underneath to the interface on top
- Build working prototypes rather than decks, and use them to settle arguments early
- Design the generation pipelines that make creative output repeatable for a whole team
- Set the guardrails: where a model proposes, where a human approves, and what never ships unchecked
- Facilitate the cross-functional sessions that turn a messy brief into one clear decision
- Hold the taste line, and say honestly what was automated and what was curated
Role overview
This role sits where creative direction meets systems thinking. Working end to end, from the first prompt to the shipped artefact, turning one-off AI output into something a team can re-run without losing the taste.
Expect to shift between hands-on making and the architecture behind it: prototyping in code, art-directing models, mapping the loop, and deciding where a human has to stay inside it. The job is to make AI genuinely useful to an organisation, not merely visibly present in it.
Beyond work
LifeRunner & gym
Where I do my actual thinking. Most of the ideas on this site arrived somewhere around mile three.
Film buff
Obsessed with storytelling and character arcs. Favourite of late: In the Mood for Love, and anything with Jake Gyllenhaal.
Traveller
Berlin in October, which is why I built a voice trainer to get me through it.