Profile
The short versionService design and UX applied end to end to AI-native products: research, journey mapping and service blueprints, brand and art direction, prompt and pipeline design, workshop facilitation, content and video production, and the build itself.
Experience
Where I've done itDesign and Marketing Campaign ManagerPromoted · Group
Group-wide: campaign delivery, brand strategy and design advisory across Digital, Data, Social, Impact and Internal Comms, reporting to the Head of Brand and Marketing.
Graphic and Multimedia DesignerMade permanent
Kept on full-time when the cover ended. Service blueprints, journey maps and a full website redesign.
Graphic and Multimedia DesignerMaternity cover
Joined on a fixed-term contract covering a year's leave.
Independent practiceFreelance
Brand, web and product work taken on directly, run alongside everything below it. Still running.
No.91 DevelopmentsClient · brand & web
Garden construction in Cheltenham. An identity built the way they build, and a site that sells design rather than trade.
Service DesignerStartup · part-time
Shaped the brand positioning and storytelling for a fintech startup, making a complex blockchain-based investment platform accessible to investors in Latin America. Run part-time, straight through the MA.
MA Service DesignStudy
Where the systems thinking got formal.
Read the record →MarketerStartup
Renewable energy startup. Brand, campaign and web across a growing product line.
Read the record →BSc Marketing & DesignStudy
Where the two halves first sat in the same degree.
Read the record →Bar length = months elapsed · hatched = continuous practice, not a post
The kit
What I make it with, and what it made- 01Blender3D model · Duracell Energy
- 02Codex image generationStills · DEYA
- 03KlingFilm · Thunderbar
- 04TouchDesignerMotion · Specimen Studio
- 05Claude CodeBuild partner · The Singularity Times
- 06ElevenLabs AgentsVoice · Say It
- 07Next.js and SupabaseProduct · Cotswold Sauna
- 08Cloudflare PagesHosting · Scran Doh
01 · Blender · made Duracell Energy
Two battery models filmed in a black studio at their datasheet sizes. Thirty seconds, rendered in Blender. A concept, not commissioned by Duracell.
Blender013D model · Duracell Energy
Codex image generation02Stills · DEYA
Kling03Film · Thunderbar
TouchDesigner04Motion · Specimen Studio
Claude Code05Build partner · The Singularity Times
ElevenLabs Agents06Voice · Say It
Next.js and Supabase07Product · Cotswold Sauna
Cloudflare Pages08Hosting · Scran Doh
Skills
Ten, with the work that proves them| Capability | Proven at | |
|---|---|---|
| 01 | Service design | Benefact Trust |
| 02 | AI product design | Van Brain |
| 03 | UX / UI design | Cotswold Sauna |
| 04 | Design strategy | Benefact Group |
| 05 | Service blueprinting | Vault Investments |
| 06 | Journey mapping | Benefact Trust |
| 07 | Brand identity | Aurora Tents |
| 08 | Prompt & pipeline design | Brand Flow |
| 09 | Building with AI agents | R.E.X. |
| 10 | Data visualisation | Tapestry |
Beyond work
Life
Runner & gym
Where I do my actual thinking. Most of the ideas on this site arrived somewhere around mile three.
Film buff
Obsessed with storytelling and character arcs. Favourite of late: In the Mood for Love, and anything with Jake Gyllenhaal.
Traveller
Berlin in October, which is why I built a voice trainer to get me through it.
Falls · where I came off, and what I kept
- Say ItThe first build opened with a wall of German.Read
- KeyRingWe scrapped our own method six weeks in.Read
- The decksTwenty-one drawings for three marks.Read
- The decksA hero that stopped being a video.Read
- Matt Smith-WoodThe colour system didn't survive the photographs.Read
- ThunderbarThe landscapes sat up to 61 pixels out of line, and the model animated the difference.Read
Places · where the ideas came from
- BerlinSay ItA voice trainer, built to get through October there.Read
- PenangOne Window, All DayA balcony view rebuilt as a single imagined day.Read
- CheltenhamDEYA and No.91A brewery shop concept, and a garden builder's identity and site.Read
- MorecambeEden Project NorthVisitor data, two transport interventions and an app.Read
- A Welsh townLegible MemoryA community archive, first imagined at the RCA, built in 2026.Read
Dream job
The role I'm building towardAI-Native Design Lead
Key responsibilities
- Own the design of AI-native products end to end, from the loop underneath to the interface on top
- Build working prototypes rather than decks, and use them to settle arguments early
- Design the generation pipelines that make creative output repeatable for a whole team
- Set the guardrails: where a model proposes, where a human approves, and what never ships unchecked
- Facilitate the cross-functional sessions that turn a messy brief into one clear decision
- Hold the taste line, and say honestly what was automated and what was curated
Role overview
This role sits where creative direction meets systems thinking. Working end to end, from the first prompt to the shipped artefact, turning one-off AI output into something a team can re-run without losing the taste.
Expect to shift between hands-on making and the architecture behind it: prototyping in code, art-directing models, mapping the loop, and deciding where a human has to stay inside it. The job is to make AI genuinely useful to an organisation, not merely visibly present in it.