Dexter Jameson, CV

Profile

A multi-disciplinary designer for complex organisations. I lead campaigns and creative direction across an international financial services group in regulated markets, and I came to it through service design and UX rather than creative production alone. I still build what I propose, most recently a run of AI-native products taken from idea to shipped.

Key skills

DesignService design · Service blueprinting · Journey mapping · UX research · UX / UI design · Design strategy · Workshop facilitation

Campaigns & brandIntegrated campaigns · Brand identity · Art direction · Content strategy · Copywriting · SEO · Motion graphics

AI & buildAI product design · Prompt and pipeline design · Building with AI agents · Web design · Umbraco CMS · Data visualisation

Experience

Jan 2024 →current

Benefact Group

International financial services

Career progressionJoined Benefact Trust as a Graphic and Multimedia Designer, initially covering responsibilities associated with a Digital and Design Specialist maternity leave. Expanded the role through service design, UX, digital transformation and campaign development, secured a permanent position, and was promoted into the Group function, working alongside senior leadership and departmental heads on organisation-wide priorities.

Dec 2025 →current

Design and Marketing Campaign Manager

Lead integrated marketing campaigns and strategic communications for Benefact Group, an international financial services group of 30 business units across three continents, operating in highly regulated markets. Partner with executive leadership and the Heads of Digital, Brand, PR, Internal Communications and Commercial to deliver campaigns supporting group-wide priorities, and shape the creative direction of the Group function.

Achievements

Oversee multi-channel campaigns across digital, web, email, social media, events and corporate communications, managing projects from concept through to delivery and evaluation
Translate complex financial services propositions into clear, audience-focused communications, balancing strategic campaigns, executive communications and business-as-usual marketing
Recognised with an Outstanding performance rating

Jan 2024 →Dec 2025

Graphic and Multimedia Designer

Benefact Trust

Expanded the role beyond creative production into digital marketing, campaign support, web content management, UX and organisational digital projects, applying the service design and user-centred methods from the MA to improve digital experiences across the organisation.

Achievements

Supported the delivery of a major website and Grant Management System transformation programme, replacing legacy platforms and helping achieve a 97% user satisfaction rating, with users reporting the new systems as easy or very easy to use
Acted as a senior adviser on the implementation of Umbraco CMS and the redesign of strategic business unit websites, including Ecclesiastical Insurance UK
Redesigned and modernised the Annual Report and Accounts, establishing the template and creative standard adopted for subsequent editions
Founded and led a Design Community of Practice within the IT function, increasing awareness, capability and adoption of design thinking and user-centred methods across teams
Ran UX research, stakeholder interviews and discovery, and facilitated the workshops that brought multidisciplinary teams around user needs

Dec 2022 →Jan 2024

Service DesignerPart-time

Vault Investments

Brand positioning for a fintech startup, making a blockchain-based investment platform accessible to investors in Latin America.

Pitch content secured £5,000 Imperial College funding and first place in the MBA entrepreneurship competition

Sep 2021 →Jan 2022

Marketer

Puredrive Energy

Education

2022 →2023

MA Service Design

Royal College of Art

Ranked the world’s number one university for art and design in the QS World University Rankings by Subject. Service design is the practice of designing a whole service rather than a single interface: the customer journey end to end, the staff, systems and processes behind it, and the places where those two meet. The method runs research first, then journey maps and service blueprints that show front-stage and back-stage together, then prototyping the change before anyone builds it.

2018 →2021

BSc Marketing & DesignFirst-class honours

Lancaster University

The Visualisation module produced 241 Health and Eden Project North, both graded 100%, and the design dissertation was graded a First.

Dexter Jameson