Dexter JamesonSelected work · 30 August 2026
The outcomes are already live.
These are the arguments.
Twenty-one drawings for three marks. A hero that stopped being a video. A guard that bounded one end of a range and got obeyed past the point of sense. Sixty-nine A3 pages of the decisions behind five projects, weighted towards the ones that were wrong, and each set in its own project's design system rather than mine.
Everything, in one file69 pages, image-optimised · 35.9MB · A3 landscape · bookmarked by project
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01
R.E.X.A character running in a browser. Ten of the sixteen pages are versions that got cut, including the one where I stopped cutting.
Character · WebGL · Motion
16 pp
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02
Scran DohA mark redrawn from a real word until it carried the brand and not the language. Twenty-one drawings went in, three came out.
Identity · Site · Motion
16 pp
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03
The Sauna CoSend a photograph of your garden and the studio designs into it. Where the guardrails sit, and what a rule that bounds only one end does to a picture.
Product · Pipeline · Site
11 pp
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04
Aurora TentsBoutique event camping told as one day, black to daylight and back. A colour system measured seam by seam so nothing on the page has an edge.
Brand world · Site
12 pp
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05
Matt Smith-WoodAn interior designer's site, and the configurator that answers the one question a brochure cannot: what does it look like in my kitchen?
Site · Configurator
12 pp
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Every deck says what I did and what I did not. The saunas are not mine, the cooking is not mine, and the photographs of finished rooms belong to the people who made them.
None of them carries a result number. Those figures sit with the clients, they have not been supplied, and each deck says so on its last page rather than inventing one.