












02 · Services · Back to Services
Three brands built as one system each, from the mark to the site to the posts. Then how the Duracell Energy house was made, stage by stage.
01 · Scran Doh
A chef-led dining brand, built from hand-made posts and Cam's tattoos into a site and a feed.
01 / 01 · Scran Doh













美食, bishoku, fine food, redrawn with the letters of Scran Doh hidden in it as an anagram.
#000000#050505#FFFFFF#CE3A27#A02800Black-led, true white, and one red a frame at most.
food built around how you feel
Lost in South · display, hand-lettered
A considered, intentional approach to real food.
EB Garamond · the reading voice
Enquire about a seat
Bungee · labels and buttons
From the homepage · tattoo-flash glyphs, traced from Cam's pen and ink
From the homepage · a quiet purpose
To help people feel better, physically, mentally and emotionally, through exceptional food, thoughtful hospitality, nature and meaningful human connection.
From the menus · ten foraged herbs, drawn white on black










02 · Matt Smith-Wood

Matt Smith-Wood · from his homepage
Through the door.The arch opens as you scroll: his own device, built from the Lisbon flat's archway
Interior designer, Cheltenham. His site is built from his own devices: the arch, the pen and the board.
#E0DFDD#F6F3EE#0F0F0F#A4402C#C57A56#A98545Walk through it.
Archivo 800 · display, tight
Interiors designed for how you actually live. Montserrat carries the reading.
Montserrat 400 · body
From his homepage · the guest bedroom, Lisbon
It starts in pen, with the reason written underneath.
Then built once, where mistakes are still free.
And then it is a room you can sleep in.
From the Lisbon page · what it is made of
Ochre, oak, plaster and brass. One warm metal, used once a room.
The contact page

03 · The Sauna Co. · brand pack
The Sauna Co. · garden saunas Client
Six sheets for the client to approve: the mark, colour, type, merch, the website and the first carousel. Everything that follows is built from them, including the site hero below.
Sheet 01 · The mark
Sheet 02 · Colour
#243F3AThe dark ground and the ink. Headlines, the drawn line, the button.
#FEFEFBThe page. Most of every screen.
#ECE9DEThe second field: sheets, cards, the studio.
#AB9F75Rules and small labels on Peat.
#71AD9ASelection and wayfinding. Never body text.
#466A64Secondary text on the light fields.
Sheet 03 · Type
Hot
Cold
Rest
Sheet 04 · Merch









Concept mockups, not produced goods
Sheet 05 · The website




Sheet 06 · The carousel









No finished-build photos: none exist yet, and the carousel says so
Sheet 05, in motion
The new site hero, one scroll: a blank sheet inks itself into a garden, the sauna is set out, framed, clad and glazed, turned to colour, then on into a photograph. Not yet live. The first sauna is under construction; the build shown is an illustration.
05.01
It starts with a few plain words. The studio turns them into a concept for your garden.
Design · an interior designer
05.02
A construction professional checks siting, groundworks, drainage and electrics in person, before anything is committed.
Survey · in person
05.03
Groundworks, frame, cladding and electrics, by one team.
Build · one construction team
05.04
Proportions, materials and light, drawn for your plot.
Materials we draw with
05.05
80–90°C. Stay until you want to leave.
05.06
The plunge, if you want one.
05.07
Somewhere to sit afterwards.
End of sheet 05
Yours starts with a few plain words.
04 · How it's made
Duracell Energy concept pitch
One house, eight stages. The 3D holds the world still; the models paint on top of it.

The geometry and the camera are right before anything is pretty.

Materials on the same model.

The same frame finished by an image model, so the mesh never has to be photoreal up close.

The same frames moved by a video model.

Played back in the browser against scroll. You decide how fast the day runs.

One crane move from the street to overhead, straight into the page.

One copper line carries the energy through the range and the page.


The same model, opened and filmed in a black studio.
The geometry and the camera are right before anything is pretty.

Materials on the same model.

The same frame finished by an image model, so the mesh never has to be photoreal up close.

The same frames moved by a video model.
Played back in the browser against scroll. You decide how fast the day runs.
One crane move from the street to overhead, straight into the page.
One copper line carries the energy through the range and the page.
The same model, filmed in a black studio.
05 · The ask